Problems
XR showcases involve complex interactions between creators, judges, and audiences — yet they are rarely designed as systems.
The challenge was to create a structure that could:
- fairly evaluate diverse and interdisciplinary projects
- support real-time interaction across physical and digital spaces
- maintain clarity and flow under tight time constraints
Methods
1. System as Product
I reframed the event as a decision-making system, composed of interconnected layers: intake, evaluation, interaction, and output.
2. Structured Evaluation Pipeline
Designed a two-stage review system:
- remote asynchronous judging
- live pitch evaluation
Defined scoring criteria to reduce ambiguity, improve comparability, and support consistent decision-making.
3. Multi-Role Experience Design
I mapped three core user groups:
Judges
- clear scoring interface
- reduced cognitive load
- comparable evaluation structure
Participants
- transparent pipeline
- dual format: pitch + demo
Audience
- active engagement through voting
- access to interactive demos
4. Hybrid Interaction Layer
The project bridges spatial and digital experience:
- Physical: demo booths, spatial navigation
- Digital: voting system, evaluation structure
- Temporal: pitch sequencing and flow control
System diagram
Outcomes
- Launched a multi-stage XR Showcase & Competition system processing 100+ submissions from 20+ countries
- Designed and executed a finalist experience for 12 selected teams, combining live pitches, demo booths, and audience interaction
- Supported consistent decision-making across 14 judges through structured scoring criteria and evaluation workflows
- Activated real-time audience participation through digital voting and interactive demos, engaging 300+ attendees
- Coordinated a high-complexity live system across physical space, digital interfaces, and time-sensitive decision points